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April 2, 2011

DGTG Fashion Alert: Discover a Treasure Trove of Color with New BRIGHTS by OPI, Inspired by Pirates of the Caribbean: On Stranger Tides (Eco-Friendly too)


OPI Pirates of the Caribbean Collection

Manufacturer: OPI
SRP: $8.99
Retailers: Beauty Brands, Beauty First, Chatters, JCPenney, Trade Secret, ULTA
Available: May 2011

The Pirates of the Caribbean: On Stranger Tides lacquers are inspired by a world filled with mythical mermaids, gleaming treasure, and high-seas adventure. With shades ranging from sage and lavender to khaki gray and pastel pink, these colors are evocative of a warm, tropical setting, with a classic nautical influence.


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(Keeping in line with the ethics of The Disney Go To Girl Blog, I just want to note
that the nail polishes included in the collection will be DBP, toluene, and formaldehyde free, which is a great eco friendly initiative from the brand. )






OPI captures the bright colors and breathtaking escapades seen in Disney and Jerry Bruckheimer Films' Pirates of the Caribbean: On Stranger Tides with six limited-edition Nail Lacquers and a new Silver Shatter! Disney's highly-anticipated fourth installment of the Pirates of the Caribbean film franchise features an all-star cast, including Johnny Depp and Penelope Cruz.

To celebrate the new film, OPI launches its Spring 2011 BRIGHTS Collection, which features a groundbreaking new color addition in the Shatter coat formula — Silver. Inspired by graffiti art, this shade leaves behind a crackled, two-texture silver finish when painted over any dry OPI hue.

"OPI is thrilled to celebrate the latest film in this beloved series," said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. "The Pirates of the Caribbean: On Stranger Tides lacquers were inspired by a world filled with mythical mermaids, gleaming treasure, and high-seas adventure. With shades ranging from sage and lavender to khaki gray and pastel pink, these colors are evocative of a warm, tropical setting, with a classic nautical influence."
The Pirates of the Caribbean: On Stranger Tides collection includes:


•Skull & Glossbones: Best light gray ever, no bones about it.


•Mermaid's Tears: Few have seen this magical green.


•Steady as She Rose: This gorgeous pink is your final destination.


•Planks a Lot: Dive into style with this lustworthy purple!


•Sparrow Me the Drama: This cool, collected pink means business!


•Stranger Tides: Explore this uncharted sea of sage.


•Silver Shatter: A shimmering sea of silver with a two-texture finish.

The Pirates of the Caribbean: On Stranger Tides-inspired Nail Lacquers by OPI contain no DBP, Toluene, or Formaldehyde, and feature OPI's exclusive ProWide™ Brush for the ultimate in application.

This limited-edition Pirates of the Caribbean: On Stranger Tides collection from OPI will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard's, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!



1 comment:

Anonymous said...

That's so funny that they have a Pirates collection. I hadn't seen these yet.